Implement a Proven Article Marketing Strategy
January 13, 2010 by Internet Business Tips
Filed under Online Business, Promotion and Marketing
If you had an opportunity to market your business for free , wouldyou not do it? An article marketing strategy is effective for online marketers and if you’ve got a blog, e-commerce shop, or website, you need to leap on board. There are many businesses who know about article marketing but haven’t attempted this marketing strategy due to writing. Some feel they don’t know a way to write and where to begin the process.
Here are a couple tips to get you started on an article marketing strategy before your competitors gets ahead of you.
Writing an article can be easy if you have an idea what you are writing about. Pick a topic that comes easily for you. Most online businesses choose a topic relating to what they are selling. If it’s a product, you can easily do a product review. If it’s’s a service, explain why folks need this type of service. You can easily evolve your business into something that people will wish to read about.
Before you start to scribble, do a Google search for article marketing strategy or writing basics and you’ll get an entire pack of writing websites that explain you writing 101 to making great topic ideas. Have a go at writing your own unique article before spending any cash. Publishing Articles as a part of your marketing strategy can be free for you to implement in case you’re on a low marketing budget. Always ask if you’ve more time than money.
If you are really stuck on writing your very own article, there are several ways to achieve this without your writing talents. Hire a contract writer that knows your niche business. This can be fairly pricey to very inexpensive depending on where you are searching for your writer. If you use a bidding site such as Elance, there are numerous new writers to veteran writers. If you use Craiglist, you can go to the writer’s section and find many ads for writing services. Finding a contract writer is time-consuming and if you have it, then you can go this route to buy a handful of articles.
If finding a contract writer isn’t going well, you can go to a writing website where they offer full usage articles for sale. These are articles that havenever been before published and you get full rights to the articles for a price the writer sets them at. This website has very high standards set for their writers so you can be sure to receive an article of your preference that has gone through quite the proofing process. This is probably the quickest path to go when it comes to getting articles for your article marketing strategy.
Whichever route you go for obtaining your articles, you must be certain that the articles will be targeted to your marketing industry. Remember, site owners look for articles that may best suit their own business so it’s best to scribble about what you know. You may be known as an expert behind your articles which will lead readers back to your targeted site. To find out more about article marketing visit our website: Article Marketing Strategy
After testing and examining hundreds of home business opportunities only one has really provided me with a substantial income. If you’re serious about starting a true home business then CLICK HERE and check it out!
How to Use Back Links to Maximise Your Website Traffic
October 11, 2009 by Internet Business Tips
Filed under Online Business, Promotion and Marketing
Put simply, back links are incoming links to a particular website or page. This means that some other website has a hyperlink on one of its pages which is “pointing” to your website. In terms of search engine optimisation, the higher the number of back links you have pointing to your site the better, especially if the site is particularly relevant to your niche.
As the number one goal of a website or online business is to achieve traffic, i.e. people actually looking at the site, it follows that you must make the website visible. Generally, if you want to make your website very visible, individuals have to be able to easily find it when they look up keywords which are directly related to your product, niche, service or whatever else your particular website happens to represent. People are generally looking for such information via the major search engines, and the operators of those engines have somewhat complex algorithms to help them determine whether a given website is relevant to the searchers query, or not.
Although they will not divulge exactly how they go about composing these algorithms, the search engine operators do assure us that relevancy, as viewed by others, is most important. If they see that you have a back link or a number of back links from other websites that have some relevancy to yours, this is a plus. In addition, if the site linking to you has a fairly high “page rank”, this helps as well. Page rank is Google’s proprietary means of assigning a number (zero being rock bottom and moving all the way up to ten) which indicates how important a website is inside its particular field.
There are a number of ways to achieve back links for your site.
ARTICLE MARKETING.
As Bill Gates once said, “content is king”. Article marketing is known as one of the most solid Internet marketing methods. By writing highly relevant and informative articles and submitting them to high profile article directories you do several things, not the least important of which is to help establish you or your site as an expert in your niche. Within your article, published in the article directory, is a resource box which contains your details – who you are and what you do, and a link back to your site, the all important Back Link.
SOCIAL BOOKMARKING.
There are many hundreds of social bookmarking sites, and their primary motive is basically to provide a way of informing people about the existence of content related to any niche or interest in a very manageable format. You can sign up and initiate a process of notifying social bookmarking sites about fresh content, including back links in many cases. It should be noted at this point that some website webmasters initiate a “no follow” tag which can negate the impact of a back link, as the no follow tag tells the search engine spider not to give you points, or link love.
SOCIAL MEDIA – TWITTER.
Whilst Twitter and other similar sites are becoming increasingly more powerful in marketing terms, you should know that to include links within your “tweets” or in your URL profile box is not a powerful back linking strategy, as these are all allocated the dreaded no follow tag. However, you may find that it is possible to link within a bio box and get some link love this way. Also, if you syndicate, your Twitter feeds are updated via the RSS aggregators, earning you back links.
BLOG COMMENTING.
Firstly, you will need to find blogs or forums that are relevant to your niche. This is not difficult to do as a simple and relevant search will find hosts. Once you find these blogs you can sign up and create a profile. Often you will be allowed to create what is called a “signature”, and within that signature you incorporate your links. Note, you should check to see if there are any no follow tags, as these will appear occasionally.
Enter into the spirit of the place by interacting with other members and making entries and posting comments that are relevant, useful and educational. In addition to a back link appearing every time one of your comments is posted, you will also build a valuable relationship with members – and this can lead to all kinds of new opportunities.
Back link building remains one of the most important SEO strategies to adopt for virtually any website development.
Michelle Dale is The Managing Director of Virtual Miss Friday, a highly qualified Executive Virtual Assistant Service which helps businesses and individuals accomplish every detail of their professional aspirations. Want to discover more about these insightful online business building success strategies? Contact VMF Today!
After testing and examining hundreds of home business opportunities only one has really provided me with a substantial income. If you’re serious about starting a true home business then CLICK HERE and check it out!
